Social Media Training

Athletes at any level are trained to deal with the media. Whether that training includes how to properly handle questions in press conferences, or through online media, athletes everywhere are trained to know how to represent themselves, as well as their respective organizations when addressing the media and their fans. However, that training is often lost when dealing with social media. What most athletes do not understand is that being trained and equipped to traditional media is very unlike that of the social realm. Because of that difference, the idea of immediacy takes the place of a detailed, well-constructed message. Nowadays, athletes social media audience is often bigger than the following of traditional media outlets which often leads them to talk more freely without the basic understanding or formal training of how to effectively use social media to their benefit.

With the growth of social media outlets such as Twitter and Instagram, athletes now can open up their lives to their fans on a far more personal note than what it seen on their playing fields, or through interviews held on most traditional media. That reach now calls for a greater responsibility for athletes to be weary about what they post because that information now becomes public, leaving an already popular persona even more gullible to public scrutiny. Athletes have a greater potential to become people of influence off of the field now with a greater audience to take into account.

The article linked below discusses these points further and includes topics for which an athlete can be trained specifically when handling their social media accounts. What do you think? Is social media training crucial for professional athletes, or does that violate their opportunity for free speech?

 

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http://socialmediacoachforathletes.com/social-media-training-for-professional-athletes/

 

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3 Comments

  1. Media training for athletes is something that really interests me, I’ve always wanted to sit in and listen. But when it comes to social media, I feel like some teams so a really great job training their athletes and others do a really horrible job. One of my favorite bad examples was when a professional athlete tweeted a picture of him drinking a beer, when he was only 19 years old. We all get that it happens, but why in the world would he think that was a good idea to post. To me it seems that the team would be at fault for not explaining or teaching him how important social media is and can be.

    So all in all, I think social media training is absolutely needed. Each player is their own brand and they represent the brand of each team and league. I would love to see a study with players who have a bad image on social media and if it effects sales at all.

  2. I agree with Alex that having social media training for athletes would really benefit them individually and as a brand/team. I think that learning what kind of person your favorite athelte is off the field can help gain fans and attention, but not all attention is good. It is so easy to destroy a reputation now-a-days, all you have to do is click the post button. People really look up athletes and it is important that they lead a good example for the young crowd they are attracting.

  3. I agree with Lindsey and Alex. Each player is their own person and needs to show themselves off appropriately. With today’s day in age, media is a huge part of sports and it is just flat out embarrassing if a sports player does not know how to handle himself. They are leaders and role models to a lot of people in this world, it is vital to lead a good example.

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